From Emblems to Empires, a Franchisee’s Perspective
Blog Talk Radio hosts, Kerry Heaps and Jo-Anne Yau featured, “From Emblems to Empires – Buying a Franchise (Part II)” on the July 1, 2011 episode of “Business Talk Radio.” The topic was the franchisee’s perspective of the popular business model.
Lauren Little, an Edible Arrangements franchisee here in Jacksonville, Florida was the guest speaker. Ms. Little has two business locations in the Avondale & Bartram Park areas of Jacksonville, FL. She shared her experience in acquiring her first Edible Arrangements franchise, and revealed the secrets of her success, including winning the 2010 Women Business Owners’ Award for Franchisee of the Year. Ms. Little then offered tips to prospective franchisees, and revealed the advantages and challenges of being a franchisee.
Ms. Yau then offered legal advice to prospective franchisees, shedding light on what to look for in the Franchise Disclosure Document (“FDD”). Of note, Ms. Yau encouraged listeners to consider a number of franchise concepts, and compare the FDD items to find the right fit for the long-term relationship with the franchisor. She also addressed terms of the Franchise Agreement, including non-compete clauses.
To learn more about business and intellectual property law, tune in online on Fridays from 10-11am EST for the live show. You can call in to ask questions at 646-716-8610, or tweet them to @kerryheaps. Access archived episodes to catch up or review earlier topics, including Part I of “From Emblems to Empires,” where the guest, Franchise Expert and Business Consultant Jim Cataland shared his experience and expertise with Business Talk Radio.
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