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The Yau Law Firm
Focused on Protecting Businesses and Representing the Injured

Jo-Anne Yau Presenting Trademark Law Basics to Orange Park Businesses: Dec. 10, 2010

  Jo-Anne Yau, of the Yau Law firm, will be presenting “From Emblems to Empires:  Using Trademarks to Promote, Protect, and Produce Business”  to local businesses on Friday, December 10, 2010, from 11-2.  The seminar will be presented at Water’s Kitchen, in Orange Park, Florida. Entrepreneurs and business owners will learn how to identify their trademarks, […]

Not a Simple Logo Change for University of North Dakota’s Fighting Sioux

Since 1930, The University of North Dakota has been using the “Fighting Sioux” as their logo.  However, in mid 2009, North Dakota was the nation’s last college to challenge an NCAA decree against American Indian mascots and images.  Although an NCAA lawsuit forced the school to reconsider, and the state Board of Higher Education said […]

Jo-Anne Yau’s Article Published in Entrepreneurs Anchor Magazine: “Trademarks, Copyrights & Patents for the Entrepreneur”

     Jo-Anne Yau has an article published on page 19 of the latest issue of Entrepreneur’s Anchor magazine.  The article is a guide for business owners to distinguish between their trademarks, copyrights, and patents, and how to protect each of them.  The success of a business depends on its uniqueness and innovation.  As an Intellectual Property and Franchising […]

Little Ideas That Became Million Dollar Businesses

As an attorney who protects trademarks and advises businesses every day, I am always fascinated with ideas that become the next big thing.  I thought I’d share with you a few of my most recent favorites. Have you ever heard of Fatheadz?  I haven’t either, until I read about fat-headed Rico Elmore designing a line […]

Nintendo to Register “It’s On Like Donkey Kong” as a Trademark

Nintendo wants to register “It’s On Like Donkey Kong” as a trademark.  Seriously.  The application was filed November 9, 2010.  The phrase is usually declared when one enthusiastically takes on a challenge.  But Nintendo wants to use it to identify goods like optical discs, downloadable programs, and software. A quick search of the U.S. Patent […]

Rajon Rondo vs. NBA: Fashion Statement or Moral Rights of Logo?

  The NBA logo is recognizable across the country.  Rajon Rondo of the Boston Celtics has made the upside-down NBA headband a trend.  The NBA did more than just frown upon the fashion statement.  The league has stepped in again and asked him not to wear it that way.  They did not give a particular reason to […]

GAP Overhauls Logo Overhaul

After much critisim and outrage, late Monday afternoon Gap released a statement online letting the world know they have reverted back to their original logo.  It seems 20 years is not long enough to have the logo help sell the product. It seems the classic brand was in need of a makeover; hence the new […]

Dora the Exploited?

Look out fans of Nick Jr.’s famous bilingual cartoon, Dora the Explorer. It seems the voice of Dora has been cheated out of millions of dollars… or has she?  Caitlin Sanchez, the 14 year old voice of Dora, has claimed that executives of the show have cut her out of profitable earnings. Sanchez and her […]

Taylor Swift Wins in Trademark Infringement Litigation

Taylor Swift has been granted a default judgment for trademark infringement against 16 individuals for selling counterfeit merchandise bearing her name and picture. Swift’s merchandise enforcement team found individuals selling T-shirts and other tour related items with her image on them. All items were produced with out permission or consent.  Senior District Judge Thomas A. […]

Who is Colonel Sanders?

Colonel Sanders, meet Facebook and Twitter.  Patrons were surveyed last week while at various locations of the famous Kentucky Fried Chicken franchise.  Can you believe that six out of 10 surveyed didn’t even know who Colonel Harland Sanders was? To make some of us feel even older, five out of the 10 thought the logo was a […]

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